Academy

Publications

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Cambridge Insight produces publications, primarily B2B, based on its proprietary models and research. These publications are presented as books, research summaries, or research notes. Our publications provide original, reliable insights based on consistent information and independent technical opinions. The objective of these publications is to provide useful information that assesses the state of the art and practice in specific areas of international business. The usefulness of our publications is evidenced by their ongoing use by our clients, from operational to strategic business decisions.

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Examples of Cambridge Insight publications include:

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Executive Education

 

Cambridge Insight develops and promotes online and in-person courses, seminars, and presentations on topics relevant to international business. The goal is to help develop the critical thinking and timely decision-making skills of leaders at all levels. Our multidisciplinary approach makes highly complex topics accessible to a broad audience and easily applicable to real-world situations.

Examples of the courses offered by Cambridge Insight include:

 

• Business Strategy and Geopolitics
  
  There is a widely held perception among international policy scholars that the unipolar world is transitioning to a multipolar one. This process constitutes a disruption of global scope and is manifested in the reconfiguration of global value chains, the redirection of financial and commercial flows, restrictions on the generation and circulation of technology, the resurgence of nationalism and protectionism, and the questioning of the supranational institutional order, among other things. This reconfiguration of the world order entails a geopolitical repositioning of countries and can have profound consequences for international business strategies. This course provides an analytical framework for understanding the nature of geopolitical processes and identifying the critical aspects that affect business strategy, to build and strengthen the decision making process.

 

• Business Environment Analysis  
  
  The success of companies that engage in global business largely depends on their ability to understand and respond strategically to the changing business environment of the new markets in which they operate. These business environments are naturally different from the local business environment. This course is designed to help analyze the relevant factors that characterize a particular business environment and the forces that may represent the greatest challenges and opportunities for the company. The objective is to provide analytical tools that will help participants make decisions tailored to their needs regarding how to generate value in economic, social, and political circumstances that may be volatile or stable, but which differ from local conditions.

 

• Consumer Market Assessment
  
  Understanding the structure and dynamics of markets and consumers, in all their dimensions, is fundamental to business success. A key element of any market is the consumer. This course is designed to provide analytical tools that enable participants to evaluate the suitability of chosen markets for their specific business needs. It is based on a methodology that includes the analysis of geographic, demographic, ethnographic, economic, social, and cultural aspects. The course aims to help participants understand their chosen market beyond mere statistics and empower them to make informed decisions on topics such as market selection, market segmentation, strategic positioning, market mapping, and consumer profiling.

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