Competitiveness
At the company level, competitiveness consists of consolidating a unique position that generates unique value for customers, and this value must be reflected in the company's profits. How a company captures part of this value is determined by its strategy. Strategy is singular, dynamic, and involves many mutually interconnected decisions, primarily along the global value chain. The inherent complexity of interconnected decisions, which respond to the reality of each company, makes strategy difficult to replicate successfully. An effective competitive strategy translates into sustainable and superior performance; it also promotes healthy competition, innovation, and growth.
Cambridge Insight conducts research and advises in the following areas: Global corporate strategy and GVC; Cluster development and Industrial policy; and national and subnational competitiveness.
Global Corporate Strategy and GVC
The level of profitability of a company in relation to the average profitability of the industry determines the competitiveness of the company. In order enhance their competitiveness, companies formulate strategies that allow the company to gain a competitive advantage through distinctive and unique positioning in the marketplace. Cambridge Insight provides in-depth understanding and analysis of strategies and competitive performance, business planning, benchmarking, and GVC analysis.
Cluster Development and Industrial Policy
With the growing process of industrial development, it has become more evident that location matters for competitiveness. Clusters are the best example of this and represent the basic unit of analysis for competitiveness.
Clusters are a geographically bounded concentration of interconnected enterprises, service providers, specialized suppliers, and associated institutions that are in a particular field. Examples of world-class clusters are the financial cluster of London, the energy cluster of Houston, and the entertainment cluster in Los Angeles. Cambridge Insight provides research and advice in the areas of cluster assessment, strategy, and management.
National and Sub-national Competitive Assessment
Differences in terms of economic performance among regions of a country, within the same macroeconomic environment, are explained by the micro foundations of competitiveness of the regions. At the country level competitiveness is reflected in the sustainable increase of income per-capita, based on the permanent rise of a nation's productivity. Cambridge Insight performs Sub-national and national competitiveness assessment and helps our clients formulate strategy.