Market Analysis
Markets create value by allowing institutions and people to engage in mutually beneficial transactions, such as exchanging goods and services or simply sharing ideas. International business does not occur in a vacuum, but in a context involving distinctive geographic locations, economic, social, and regulatory differences, information asymmetry, geopolitical tensions, and cultural and institutional differences. The results of our research in advanced, emerging, and developing market economies help leaders responsible for setting the direction of their institutions understand the modern business environment and think strategically about how to capture value in volatile and unpredictable times. Cambridge Insight conducts research and advises in the areas of consumer market mapping and business environment assessment.
Market Business Environment
The set of institutions and policies, and the infrastructure and way companies operate and compete constitute the business environment of a given country, region, or city. The business environment is a key element for the profitability of a company, the attraction of foreign direct investment, and overall economic development. Cambridge Insight provides research and analysis of the macro business environment and the microeconomic foundations of economic development for a particular market, especially emerging markets.
Consumer Market Mapping
One of the elements that comprise the microeconomic foundations for a favorable business environment that enhances the competitiveness of companies, regions, and countries is consumer sophistication.
Cambridge Insight has developed a set of tools that enable consumer market mapping in order to help companies, investors, and international institutions to develop their strategic planning and operations in a given market.
An example of such tools is the China Consumer Market Report, produced by Cambridge Insight, that constitutes an analytical tool to systematically examine the multiple dimensions of the Chinese consumer market and permit the generation of actionable knowledge to enhance effectiveness in the Chinese consumer market.